C4 Energy Becomes Official Sponsor of Spartan Race UK and Western Europe
by Spartan Editors in partnership with C4 Energy • Jun 6th, 2023

The energy category has evolved beyond the traditional 'just' caffeine based, high sugar products toward brands that deliver elevated functional benefits for a ‘better for you’ energy boost. 

C4 Energy, America’s fastest growing energy drink brand, is on a mission to maximise human potential through high quality, science backed ingredients, that deliver both brain and body performance. A mission we know will be respected and welcomed by all Spartans, which is why we’re pleased to announce C4 Energy as Official Energy Drink and Pre-Workout Powder in the UK and at selected events across the Western European region.

‘To align the world’s best selling pre-workout brand with the world’s best obstacle course races and OCR athletes makes perfect sense. We believe C4’s Performance Energy 500ml cans and C4 Original Pre-Workout Shots offer Spartans that ‘much-needed’ pre-race performance boost with zero calories and the best tasting flavours.’ states Paul Coppin, C4 Energy Marketing Director Europe. 

C4 Energy Drinks’ dedication to quality and innovation perfectly complements Spartan Race’s mission to redefine human potential through grit and determination. With its scientifically engineered formulas and premium ingredients, C4 Energy Drinks will serve as a catalyst for athletes seeking to unlock their full potential and achieve peak performance in each race.


C4 Performance Energy is powered by BETAPOWER and explosive ingredients to help with alertness and performance. The cans come in four distinct and delicious flavours; Cosmic Rainbow, Frozen Bombsicle, Orange Slice and Twisted Limeade. The drink, whilst packed with flavour, is sugar-free, with zero sodium & carbs and is low calorie making it the ideal on-the-go beverage for Spartans.


Explosive Energy: Contains vitamins such as niacin and vitamin b12, which support the reduction of tiredness and fatigue, while contributing to normal energy metabolism.


160mg Caffeine Anhydrous per can helps to increase alertness and helps concentration.


A natural derived Betaine that promotes hydration and performance, especially strength, power and muscle endurance


Made with no sugar, low calories, no artificial flavours and no compromise on taste.

Spartans will get the chance to sample C4 Pre-Workout Shots and Energy Drinks at selected events across the UK and Western European regions.